Have you ever wondered how many people like lotto? As they say that the cost of living in the Philippines is now high and the rate of poverty rising. Lotto has been one of their plans to get out of poverty. To think of it, it is the masses that decided who would be the president. The masses has this power and makes up more than half of the Philippine population.
Now imagine you open up a lotto franchise in a Philippine slums or with people living in middle to low class. That is your market. I am personally thinking about this and it should be a good option.