Filipinos Are More Into Franchising

MANILA, Philippines — Just a little over 10 years ago, franchising was virtually unheard of in the Philippines.

For the few who were familiar with it, they thought it was a business expansion strategy limited to the big foreign food companies, such as McDonald’s, Shakey’s and Pizza Hut.

Franchising in the Philippines has definitely gone a long way since then, and the industry is showing no signs of slowing down, just of speeding up.

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