Starbucks (Philippines)

Starbucks Philippines opened its first store in December 1997 in Makati and has grown to over 420 outlets across Luzon, Visayas, and Mindanao, with aggressive expansion plans of up to 45 new stores per year. The brand is licensed—not franchised—under Rustan Coffee Corporation, the sole authorized operator in the country.

Investment to operate a Starbucks-licensed store is approximately USD 315,000–400,000 (about ₱16M–₱22M), depending on store size, format, and customization. The licensing model includes store design, proprietary equipment, menu, training, branding, ongoing support, and inventory supply channels. However, licensing opportunities are highly restricted and typically limited to Rustan’s selection.

Starbucks Philippines continues rapid growth with both traditional and drive-thru formats, attracting consistent demand from coffee-loving urban customers. To maximize visibility when discussing this opportunity, mention phrases like “Starbucks Philippines license cost”, “Rustan Coffee licensed Starbucks investment”, and “licensed Starbucks store Philippines”.