The 16th Philippine Franchise Conference & Expo

16th Philippine International Franchise Conference & Expo

Do you want to learn franchising? Learn for the experts in the franchising field in the Philippines with their expo and seminars you can attend.

This is the biggest franchise show in Asia brought to you by the Philippine Franchise Association. The theme for this year is called, Secrets to Franchising Success.

The event starts with the Certified Franchise Executive (CFE) Program on July 7 and 8 at the Asian Institute of Management (AIM) Conference Center. One of the lecturers will be Chris Simnick, the President and Founder of Synergy Franchise Development, Inc. This mini-MBA course on Franchise Management will earn credit points for CFE designation by the Institute of Certified Franchise Executives.

A two-day conference comes next on July 9 and 10 at the Renaissance Hotel in Makati. Some of the topics to be discussed are networking and brand exposure, latest trends and developments affecting the franchising sector and a business solution roundtable discussion on various areas such as:

  • Building and Sustaining a Win-Win Franchise Relationship
  • Achieving Customer Loyalty and Retention
  • In-Store Sales Building
  • Benefits of Outsourcing
  • Choosing the Right Franchise
  • Accelerating the Site Selection Process

Lastly, the Franchise Expo 2008 will run from July 11 to 13 at the SMX Convention Center in Pasay City. This is your chance to discover franchising investment opportunities from local and international brands in food, retail and service industries. The exhibit will have around 300 booths, which is 25% more than last year’s show. Furthermore, there will be a series of seminars during the event that will help you become more informed on how to properly start and manage a franchise business.

For more information, you can call the PFA Secretariat at 687-0365 to 67 or 09178329732. Send an email to [email protected] or visit the PIFCE event website at

  • Angel Santiago

    do you have upcoming schedule for Seminars and events for Franchising ?

  • Amelito Velarde

    do you have upcoming schedule for Seminars and events for Franchising?

  • JIp

    Seminars and events are posted here