Yayoi

Yayoi introduced authentic Japanese teishoku set‑meal dining to the Philippines in 2016, opening its first branch in SM Megamall, with rapid expansion to key locations like Makati, BGC, Mall of Asia, and SM North EDSA. The dining concept features a main entrée, rice, miso soup, and side dishes served together, combining Japanese home‑style flavors with Filipino value for money.

Franchise investment estimates range from ₱8 million to ₱12 million depending on branch format, equipment, and site build‑out. This includes the franchise fee, interior fit‑out, Japanese-imported ingredients, training, branding, POS systems, and working capital. The model operates under a controlled master‑license framework with limited rollout (initial target of around 15–20 outlets within 5 years).

Yayoi is ideal for investors seeking a premium Japanese quick-service concept with a set‑meal focus and tech‑enhanced ordering system. To improve online visibility, use phrases like “Yayoi franchise Philippines investment 8M 12M”, “Japanese teishoku set‐meal franchise PH”, and “Yayoi Japanese restaurant franchise Manila”.